AI consulting for small and midsize businesses
The AI consultant who actually builds it.
I'm Ethan Peterson. I find where AI will save your team real hours, build the systems myself, and stay until your people use them every day. Fixed prices. No slide decks that die in a drawer.
Audits from $2,500 · Builds from $7,500 · Based in Utah, working nationwide
Everyone's using AI. Very few businesses have built it in.
Your customers and employees already use AI. The gap is getting it into how your business runs: your CRM, your inbox, your quotes and your follow-up. That's the work I do.
What I do
Strategy, implementation and enablement from one accountable person.
Most AI consultants hand you a roadmap and leave. Most agencies build what you ask for without asking why. I do both halves, and I own the result.
01
Strategy
Know where AI pays
A clear-eyed audit of your workflows, tools and team. You get a ranked roadmap with hours and dollars attached, not a hype deck.
- Opportunity audit
- 90-day roadmap
- Tool and vendor picks
02
Implementation
Systems that actually ship
I build the automations, agents and integrations myself, wired into the CRM, inbox and apps your team already uses.
- AI lead follow-up
- Intake, quoting and admin
- Reporting and dashboards
03
Enablement
Your team actually uses it
Training, playbooks and guardrails so adoption sticks, plus ongoing support when you want an AI lead without a full-time hire.
- Hands-on team training
- AI usage policy
- Fractional AI partner
How it works
Audit → Plan → Implement
A simple process with a fixed price at every step. You always know what you're getting and what it costs before we start.
Audit
I sit inside your workflows, map where hours go, and score every AI opportunity on time saved, cost and risk.
Plan
You get a prioritized 90-day roadmap, fixed-price quotes and a working prototype of the top opportunity.
Implement
I build, test on your real data, train your team and stay on to tune it until it's part of how you work.
The audit pays for itself: start a build within 60 days and the full $2,500 is credited toward it.
Compare plans →Why Ethan
An operator who builds, not a consultant who theorizes.
I run two businesses, Pickled Court and Peak Engine, on AI systems I built myself. Before that I spent a decade in marketing and growth, from BYU's student ad agency to managing six-figure monthly ad budgets. When I recommend something, it's because I've shipped it and lived with it.
10+
years in marketing, ads and growth
30+
brands served since 2016
2
companies I run on the systems I build
6-fig
monthly ad budgets managed
Things I've built
Real tools running in real businesses, built with the same AI stack I'll use for you:
- A CRM and estimator for home-service contractors
- Project management for a court-construction franchise
- An AI lead-response system for service businesses
- A one-shot website build pipeline, research to deploy
- Ethan OS, the command center that runs my week
Client results
What clients say
Case studies and testimonials from current engagements are on the way. I only publish real results, with the client's permission.
Client testimonial coming soon. Results from current engagements will be published with permission.
Founder
Home services company
Client testimonial coming soon. Results from current engagements will be published with permission.
Operations lead
Multi-location franchise
Client testimonial coming soon. Results from current engagements will be published with permission.
Owner
Health and wellness practice
Find out where AI pays in your business.
Book a free 30-minute call. I'll ask about your team, your tools and where the hours go, and tell you honestly whether AI is worth it for you right now.